Meta ads management Facebook & Instagram
Meta ads that count customers, not clicks.
TechnicalGuider is a New Delhi software company that runs Facebook and Instagram ads. We plan the offer, make the ads and scale what sells, then send every real sale back to Meta through the Conversions API and your CRM, so Meta finds more people who buy. Google Ads too, in the same report.
Reply within 24 hoursNo lock-inNo password needed
Across campaigns we’ve run
The numbers behind the ads we manage.
Figures from campaigns we’ve run. Results depend on your offer, market and budget. See our Disclaimer.
- ₹2Cr+ Ad spend managed
- 150+ Campaigns launched
- 4.2x Average ROAS
- 35% Lower cost per lead
How we run your ads
Six steps. Every rupee accounted for.
The same six steps on every account, from the first audit to scaling what works. Step five is the one most ad accounts are missing, and it’s where results compound.
01–03Before a rupee is spent
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01 / 06
Audit and discovery
We go through your ad account, analytics and funnel first: what worked, what wasted money and where the real opportunity is.
You getAudit report
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02 / 06
Strategy and offer
We pin down who you’re selling to, whether that’s a dealer, a patient or a shopper, sharpen the offer and study what already sells in your market.
You getStrategy doc
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03 / 06
Creative production
We make the ads: creative and copy built for your brand and for the way people actually scroll. You approve every ad before it runs.
You getCreative set
04–06Once you’re live, the loop runs
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04 / 06
Launch with a testing framework
Campaigns structured so every test teaches us something: audiences, angles and creatives, compared properly.
You getTest plan
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Our edge
05 / 06
The feedback loop
We connect the Conversions API and your CRM, so Meta hears which leads became customers, not just who filled in a form.
You getCAPI + CRM set-up
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06 / 06
Optimise and scale
With real sales data feeding the algorithm, we cut what doesn’t work and scale what does, lowering your cost per customer, not just your cost per click.
You getScale plan
Every sale makes the next test smarter
Runs alongside all six
Transparent reporting
Clear numbers on a schedule you agree: what’s working, what isn’t and what we’re changing.
- Cost per qualified leadLower is better
- Cost per customerLower is better
- ROASHigher is better
Reply within 24 hours·No lock-in·No password needed
Same ad budget. Everything around it changes.
Most ad accounts don't fail for lack of budget. They fail on what Meta is told, where the leads go and what the report leaves out. Here's what changes when we run yours.
| 8 things that change | A typical ad accountWhat you usually get | An account we runWith TechnicalGuider |
|---|---|---|
| What Meta learns from | Form-fills. So it goes looking for more people who fill in forms. | Real sales, sent back through the Conversions API and your CRM. So it goes looking for more people who buy.signal: real sale |
| Tracking | The browser pixel alone, blind to whatever ad blockers and privacy settings hide. | The Conversions API plus the pixel, set up by engineers who build software for a living.server + browser |
| Where leads go | A spreadsheet someone checks when they find the time. | Straight into your CRM or WhatsApp, where they get answered while they're still interested.lead → CRM / WhatsApp |
| What gets reported | Reach, impressions and clicks. Nothing about revenue. | Cost per qualified lead, cost per customer and ROAS, in plain numbers.cost per customer |
| Creative | The same ads for months, until people scroll straight past them. | A testing framework, and fresh creative built on what the tests teach us.test, learn, refresh |
| After launch | Set up once, then left to run. | Watched and tuned. We cut what doesn't work and scale what does.optimise, then scale |
| Who you talk to | An account manager passing messages along. | The people actually running your ads, engineers and marketers on one team.direct line |
| Commitment | A long contract that's hard to leave. | No lock-in. We keep your business by delivering, not by contract.no lock-in |
The difference isn't the ad budget. It's what happens to every lead after the click.
A software company that runs ads. That's the edge.
Most agencies start with the ads. We started with software. So we build what most ad accounts are missing: the tracking, the CRM connection and the reporting that show Meta, and you, which ads make money.
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01 / TrackingBrowser pixel Purchasead blockers · privacy settingsYour server CAPI LeadPurchase · ₹
Conversions API tracking
Conversions reach Meta from your server through the Conversions API, not only from a browser pixel that ad blockers and privacy settings keep breaking. So Meta sees the sales the pixel misses.
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02 / Feedback loopstatus: won → MetaLead record
- Came from
- Instagram ad · angle B
- Status
- Won
- Payment
- ₹ paid
Your CRM, in the loop
Every lead lands in your CRM, whether that's HubSpot, Salesforce or one we build for you, tagged with the ad it came from. When it turns qualified, won or paid, that status flows back to Meta as a signal.
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03 / ReportingOne report, two sourcesautoAd spendMeta AdsQualified leadsYour CRMCustomers and revenueYour CRM
Automated reporting
Spend from Meta, leads and sales from your CRM, joined in one report on a schedule you agree. Pulled automatically, never stitched together from screenshots.
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04 / PeopleYour account team
Ads leadNew creative test is live.
EngineerPurchase events from your CRM are reaching Meta.
Talk to the people doing the work
The engineers and performance marketers running your account answer you themselves. Nobody in between relaying messages.
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05 / One team
Beyond the ad account
The same team builds what sits behind your ads, so nothing falls between vendors.
Why we run ads like engineers
TechnicalGuider is a New Delhi-based software development, automation and performance-marketing company: we build apps and WhatsApp automation, and run Meta and Google Ads, under one roof. We kept meeting businesses that paid for ads with no real system behind them: boosted posts, vanity metrics and a monthly invoice.
So we treat every ad account as a system. Data in, qualified customers out. The ads are the front end. The tracking, the CRM and the follow-up underneath decide whether your budget turns into customers.
- Engineers + performance marketers
- CAPI · CRM · automation
- Meta & Google Ads
What we believe
- Systems over guessworkEvery rupee is backed by a process, not a hunch.
- Customers, not clicksWe optimise for revenue, not form-fills or vanity metrics.
- Honest numbers, alwaysYou see what's working, what isn't and why, even when the news is uncomfortable.
- Earn it every monthNo lock-in. If we stop adding value, you can leave with 15 days' written notice.
Free ad-account audit
Get a free audit of your Meta ads.
TechnicalGuider's free ad-account audit shows you where your Meta budget is leaking and what we'd change. No fee, no obligation, no password. Tell us about your account and we'll reply within 24 hours to set it up.
What the audit covers5 areas
- 01Account and campaign structure
- 02Creative and offer
- 03Audiences and placements
- 04Pixel and Conversions API tracking
- 05What happens to leads after the click
Never send us your password. For the audit, we'll send you the steps to give us partner access in your Meta business settings.
- 1You send the brief
- 2We reply within 24 hours
- 3You get your audit and plan
Mon–Sat · 10 AM–7 PM IST
Tell us about your ads
Message us on WhatsApp or email us, and we'll set up your free audit. We reply within 24 hours on business days.
WhatsApp us (opens in a new tab) hello@technicalguider.comMeta ads questions, answered straight.
Fees, contracts, tracking and results, in plain words. If your question isn't here, ask us on WhatsApp.
What does Meta ads management include?
TechnicalGuider's Meta ads management runs your Facebook and Instagram ads from the first audit to scaling what works: audit and discovery, strategy and offer, creative production, launch with a testing framework, Conversions API and CRM tracking, optimisation and transparent reporting. We can run your Google Ads alongside.
How is TechnicalGuider different from a typical Meta ads agency?
TechnicalGuider is a software company that runs ads, so we build what most ad accounts are missing: Conversions API tracking, a CRM feedback loop that tells Meta which leads became customers, and reports on cost per customer instead of clicks. You talk directly to the people running your account, you approve every ad before it runs, and there's no lock-in.
Is the ad-account audit really free?
Yes. We review your account structure, creative, audiences, tracking and what happens to leads after the click, then tell you what we'd change. There's no fee and no obligation to work with us, and you never share your password: you give us partner access inside Meta.
How much does Meta ads management cost?
Our management fee depends on scope and ad spend. After the free audit, we quote it clearly in writing, with no hidden costs. Your ad spend is paid directly to Meta, separately from our fee.
Is there a minimum ad budget?
There's no fixed minimum. Meta needs enough data to learn from, so we size the budget with you during the free audit. If it's too small to get real results, we'll tell you honestly before you spend a rupee with us.
Do I have to sign a long contract?
No. There's no lock-in. You can end our management with 15 days' written notice. Fees already paid are non-refundable, except where a refund is required by applicable law. See our Refund Policy.
What is the Conversions API (CAPI), and why does it matter?
Meta's Conversions API sends conversion events from your server and CRM straight to Meta, instead of relying only on the browser pixel, which misses conversions because of ad blockers and privacy settings. With CAPI, Meta learns which leads actually became customers, and optimises for buyers instead of form-fills.
Can my ads send leads straight to WhatsApp?
Yes. Click-to-WhatsApp ads open a chat with your business, and that chat can be answered 24/7 by an AI sales agent we build and connect to your CRM. See our WhatsApp automation service.
How soon will I see results?
It depends on your offer, budget and starting point. We start testing and learning as soon as campaigns go live, and results compound once the feedback loop has real sales data to learn from. We won't promise overnight miracles.
What results have your ad campaigns delivered?
Across the campaigns we've run: more than ₹2 crore in ad spend managed, 150+ campaigns launched, a 4.2x average ROAS and 35% lower cost per lead. Your results depend on your offer, market and budget. See our Disclaimer.
Do you guarantee results?
No, and be careful of anyone who does. Ad results depend on your offer, market and budget. What we commit to is the process: proper tracking, a testing framework, honest reporting and no lock-in.
Who owns the ad account and the data?
You do. Campaigns run in an ad account you own, or one we set up for you and hand over. Your data stays yours, whether or not you keep working with us.
Do you also manage Google Ads?
Yes. We manage Google Ads alongside Meta, so search and social work from one plan and one set of numbers.
Do you work with businesses outside Delhi?
Yes. TechnicalGuider is based in New Delhi and works remotely with businesses across India, from the metros to Tier-2 and Tier-3 cities, and with select clients in the US, Singapore and the UAE.
Find out where your ad budget is leaking.
A free audit. A straight answer. No lock-in if you decide to work with us.
Reply within 24 hours·Mon–Sat, 10 AM–7 PM IST·or call +91 96549 28232